by Maria Reyes-McDavis
1. Internet Marketing: Is It worth Your While?
As of March 2007, 16.9% of the world’s 6.5 billion population was using the internet which roughly translates into 1.2 billion people! Asia boasts more than 50% of the world’s population and of that Asian populous only 10.7% is currently online as compared to almost 70% of the North American population!
Pros: The internet is one vast marketing arena that grows bigger and bigger every year. Put another way, in the year of 2006, online advertising racked up revenue in excess of $ 16.7 billion dollars and is expected to reach $ 45 billion in the next five years.
Cons: That many people online means that the competition is bound to be fierce; but the opposite holds true as well.
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